Plotting A Course For 2012

USS McFaul transits through the Turkish Straits to Georgian aidIt’s a new year and time to plan where I want my Squidoo career to go in 2012. Every journey has an origin, so let’s start by reviewing my performance in 2011:

New lens production was way down last year with only 8 new lenses. That’s not good and well below my career average of 1.5 new lenses per month.

My Squidoo revenue grew 31% in 2011. Nothing like the 150% revenue growth in 2010, but still healthy. That figure only includes payouts from Squidoo, not outside affiliate programs (which are also growing).

I started Lens Harbor, the blog you’re reading now, to share my Squidoo experiences and knowledge. This is my first self hosted blog and I’m excited about it. I hope you find it helpful in your Squidoo journey.

Along with many other Giant Squids, I also became a Squid Angel, covering the Fantasy Sports neighborhood. A nice surprise at the end of 2011 was learning that one of my lenses was mentioned in a New York Times blog post! Never underestimate the value of writing good content.

While 2011 was a good year, the lens building and money making lost speed. To correct for this I’m setting some goals to keep me on course. Here are my Squidoo goals for 2012:

1. Have a total of 120 lenses by end of the year.
I’m at 96 now so this means an average of two new lenses per month. It’ll be a challenge but it’s realistic and necessary to kickstart my lens building. A by product of this goal should also be earning Giant Squid 100 status during the year.

2. Grow Squidoo revenue by at least 50 percent over last year.
Higher than last year’s growth but lower than my best year. It’s a reasonable growth target that I’ll hopefully exceed through a combination of more lenses, better promotion, overhauling some old neglected lenses and focused selling.

3. Maintain a consistent posting schedule on Lens Harbor.
When I started this blog, my plan was a post a week, not counting lens launches. That’s only happened in the first month. So two posts a month may be a more realistic goal for me since I also want to crank up my lens building. I have some cool ideas for this site and I’m looking forward to making them happen!

Have a fun and prosperous 2012!

Image Credit: simminch, used under Creative Commons License.

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